Keeping Things Simple When They Aren't Easy

In helping companies get unstuck and grow to their next logical level, I try to be persistently consistent with people.

Success is when what we communicate is simple, direct and crystal clear.

We will complicate it. It is our nature.

It should never start that way.

I often think of it in the way Michelangelo described his sculpture of David: the art was already in the stone.

It isn't what you add but what you take away.

It is important to stay in that thought as you begin the dialog that goes with improving any enterprise.

It is ESPECIALLY important when you start engaging prospects.

It is IMPERATIVE when they become clients.

They will fill in the blanks if we are quiet long enough to let them.

It is that simple.

It is rarely that easy.

It is always important.